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DESIGN

Style research

Design is the perfect synthesis between form and function and it has always been synonymous of innovation.

Thanks to our team of designers, we guarantee constant stylistic research, aimed to achieve the essentiality of shapes, giving them charm and uniqueness, elegance and purity. Thanks to the use of new technologies, we are able to develop complete product concepts in a short time: passing from pantone sketches to sketches on a graphic tablet, to arrive at suggestive 3D renderings, also used to carry out the geometric checks necessary to make the feasible style in relation to the constraints received.

Strategy

DESIGN THINKING,
BRAND DESIGN,
TREND ANALYSIS,
TARGET ANALYSIS,
BENCHMARKING,
CONCEPT DEFINITION

We start every project by exploring the environment in which the product/service is used, the reference market and industry trends using various qualitative and quantitative research techniques and technological scouting activities. Our attention is focused above all on the end customer: we investigate his needs and requirements in depth to develop usable, aesthetically satisfying and desirable products.

Starting from the Insights collected during the exploration phase, we use the main “Design Thinking” tools to design new and innovative Concepts.

From research to strategy: after gathering information, we define the project objectives, establish the design criteria and product evaluation metrics.

Creation

TRANSPORTATION,
PRODUCT,
INDUSTRIAL,
CMF,
GRAPHIC DESIGN

ERRE’s offer services thanks to content creation and development designed to meet customer needs.

We bring creativity, experience and very high technical skills into play, gained in various international contexts. The new team offers deep and diversified skills for concept creations, through hand-sketched sketches and their digital translation, up to photorealistic renderings of the selected proposals, using software such as Photoshop and all the programs in the Adobe package.

We are able to work independently but we prefer to plan participatory workshops with all the actors involved to have a more complete vision of the project.

Modeling

DIGITAL 3D,
POLYGON,
SUB-D,
NURBS,
CLASS-A SURFS (STRAK),
VIRTUAL REALITY,
CGI

ERRE’s offer services thanks to content creation and development designed to meet customer needs.

We bring creativity, experience and very high technical skills into play, gained in various international contexts. The new team offers deep and diversified skills for concept creations, through hand-sketched sketches and their digital translation, up to photorealistic renderings of the selected proposals, using software such as Photoshop and all the programs in the Adobe package.

We are able to work independently but we prefer to plan participatory workshops with all the actors involved to have a more complete vision of the project.

HMI, UX/UI

USER INTERFACE AND USER EXPERIENCE,
USER AND PERSONA SCENARIOS,
VISUAL INTERACTION,
3D MOTION

We design products and services to create effective and fluid experiences.

We support companies in developing the best products in the HMI and User experience fields. According to ISO 9241-210:2010, called Ergonomics of human system interaction, User Experience means “the perceptions and reactions of a user that derive from the expectation of use of a product, system or service”. The user’s emotions and his psycho-physical reactions before, during and after use are therefore at the center of the analysis and forecasting of the product, taking into consideration the subjectivity of the experience together with factors such as the system, the user and context of use. Our applications follow the “human centered” approach which allows us to put the user at the center throughout the design process, in order to create Tailor Made products with real added value. The origins of ux date back to the first half of the 1900s when industrial designers began making machinery more user-friendly. Among the best-known designers, Henry Dreyfuss introduced a scientific approach aimed at making unparalleled improvements in terms of aesthetics, perception and usability of many machines. Thanks to a multidisciplinary team, we are able to follow the design of services, the creation of digital applications and the generation of disruptive concepts. From the initial project, we develop the product down to the smallest detail, passing through the wireframe construction, up to the prototype engineering. We refer to the scientific principles of usability to create the user interface, interaction and visual design of our applications down to the smallest detail. Starting from the assumption that the human brain processes information on three levels (visceral, behavioral and reflective) our UX designers are able to stimulate it by creating engaging and immersive products and experiences. In this sense it is important for us to find a balance between the three answers because each level of processing plays a role in how the user perceives a product or service. We carry out the project desired by the customer by stimulating all the answers, making the product unique, capable of remaining imprinted in the user’s mind and qualitatively competitive in terms of UX and UI.

SERVICES

MARKETING.
BRAND IDENTITY,
PROJECT MANAGEMENT,
DESIGN TO COST,
DESIGN EFFICIENCY,
DESIGN PROCESS

The whole service is aimed at creating experiences in which users can move from one touch point to another in a fluid way. Our team is able to design the entire “customer experience” with effective and sophisticated tools that allow you to generate omnichannel experiences. The Customer Experience strategy has as its purpose the understanding between business objectives and the needs of the end customer, with the aim of establishing a clear vision of the project. The services we provide are not limited to the creation of the concept itself, but also to product placement, to the marketing that will have to support and propose it, to the management of the project management and to the efficiency of the various project phases, from the first sketch to the convergence of style, from the first surfaces to the support towards the design of the same. Among the services, our Design Team offers support activities for the definition of a new corporate image, starting from the story of reality up to the study of colors and shapes aimed at highlighting its values. Rebranding is a stage in corporate life that requires great attention to detail. Our Team of experts will provide comprehensive advice and follow the project step by step, including the best social marketing strategies and the launch of the new brand.

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